11/29/2023 0 Comments Its a vibe clothing![]() “Heather ensures daily that the foundation of Vibe’s clothes maintains consistency-our shirts are a little longer, the arms a little roomier, and they fit a little flowier.” “We work closely with manufacturers and designers to ensure the best fit, quality, and comfortability for women,” Williamson said. These styles are made for women’s bodies, not the fabricated images of the “perfect” body shapes and sizes that flood the media, that often make women feel bad about their bodies and self-image. Vibe Clothing Company is a brand based on the principles of making all women feel beautiful no matter age, shape, size, or style.”įocusing its spotlight on women ages 25 and up, Vibe is centered on dressing women’s bodies in boutique-style clothes. “What started as a few racks inside her formal wear store in July 2017 turned into VIBE CLOTHING COMPANY. “So began ‘Heather’s Collection,'” Williamson said. Heather was determined to stop that trend and bring fashionable styles encouraging women to embrace their unique and beautiful body shapes. She had seen so many women get discouraged because they couldn’t find the perfect fit in the styles they wanted, leading to frustration and feelings of low self-esteem and body image. Thompson had discovered a missing sector of comfortable and fashionable clothing, and that got the wheels turning in Thompson’s brain. She began to observe a disturbing trend that, for many women going into a traditional boutique was highly discouraging. Vibe owner Heather Thompson has been in the fashion industry her entire life. Heather Thompson, our fierce and faithful leader, is a mother of four, a wife, and a BOSS BABE who loves Jesus and her VIBE TRIBE.” “After spending years in the formal wear industry, Heather began to notice a need that was not being met. “Vibe Clothing Company started with a dream and lots and lots of prayer,” Williamson said. The venture to bring this gem of a shop to the “Hub City” has a beautiful legacy filled with lots of love, hope, and faith, brought to life by some powerful, determined women. Gundtoft’s charitable initiatives, which include making vests from used sleeping bags for a philanthropic organization, shows that he has a grown-up sense of responsibility for others, even as he rejects “the stagnant Scandinavian style that requires order and control” in favor of an “ironic and raw approach.The Vibe Clothing Company was founded upon the notion of “rewriting the rules of women’s clothing” while bringing comfort to their stylish, affordable, body-friendly apparel. ![]() ![]() We were all told that we can be whatever and whoever we want to be, a philosophy that gives great comfort but also results in kids having no respect for authorities and exploring all aspects of adolescence, both good and bad,” he noted.īuster’s World might be aimed at the inner child, but the construction that goes into the making of oversized, upcycled denim pants, for example, is sophisticated. In the same email he explained that the line is also a reaction to growing up in the perhaps too unfettered structure of the “Danish welfare state. “Buster’s World is the result of me diving deep into my own utopian childhood skating the dewy streets of the fairy tale city Copenhagen is,” wrote Gundtoft sardonically. Buzzy and compact, CPHFW is a good case study for understanding the pervasive vibe shift or changing of the guard-call it what you will-that’s happening in fashion on regional and global levels. That’s not to say the Ganni Girl and “Copencore,” a term dubbed by Vogue Scandinavia, are going anywhere. ![]() ![]() The spring 2023 schedule includes collections from London-based Christopher Raeburn and the Icelandic/British duo at Ranra (formerly Arnar Már Jónsson), and Aeron, with headquarters in Budapest.Įxciting as those additions are, what fascinates me, a Scandifile through and through, is a transformation of the schedule from within that is serving to shift the stereotypical and monolithic view of Nordic design and making room for a more nuanced view of the subject. Having made sustainability its focus, Copenhagen Fashion Week now hosts designers from Europe and the US, all of whom are striving to work responsibly. Visitors to Kastrup Airport used to be greeted by a neon sign (I have photographic evidence!) that read “Welcome to Wonderful Copenhagen.” The Danish capital is indeed a magical place, but it’s one that, like Hans Christian Andersen’s fairy tales, combines light and darkness.įashionwise, it’s becoming an ever more important destination. ![]()
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